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Specifically, Haier Zhijia's sales in the first three quarters were 68.98 billion yuan, 66.62 billion yuan and 67.4 billion yuan respectively; Hisense's household appliances were 23.49 billion yuan, 25.15 billion yuan and 21.94 billion yuan respectively; Gree Electric is 36.6 billion yuan, 63.7 billion yuan and 47.1 billion yuan respectively; Midea Group is 106.5 billion yuan, 111.6 billion yuan and 102.2 billion yuan respectively.Midea and Hisense are both big players in HVAC business, with the proportion reaching 46%; Haier is the refrigerator, accounting for 30%; Gree is the air conditioner, accounting for 77%.Hisense, Gree, Midea, these enterprises that focus on air-conditioning products, the quarter with the most sales is not the hottest third quarter, but the second quarter, which subverts the cognition of the previous peak season in the third quarter, but should be from April to September.

Among these brands, the sales revenue in the third quarter of this year was lower than that in the second quarter, except for a slight increase in Haier.From the time point of view, in 2024, the activities of home appliance trade-in started slightly differently in different regions, but the new round of home appliance trade-in officially started in August and lasted until the end of the year.

References:Among them, it is worth mentioning that the sales of Gree Electric's third quarterly report was 147.4 billion yuan, down 5.39% year-on-year. This downward trend started from the interim report, and the third quarterly report further showed an aggravating trend.Midea and Hisense are both big players in HVAC business, with the proportion reaching 46%; Haier is the refrigerator, accounting for 30%; Gree is the air conditioner, accounting for 77%.